Catchin’ Waves and Bein’ Trendy

This week has been one of the most frustrating weeks of work in a long time.  Our owners decided to sell off one of the e-commerce sites we operate and it actually happened to be our original site.  So all email servers for all the newer stores were basically connected to each other with your original site’s email addy being the main email account.  Not sure if that makes much sense, but lets just say, all email correspondence has in a sense, been f*cked since last Thursday evening when the official swap to the new owners took place.

Being an in-house SEO and primarily a link builder, I would say that 80-90% of my work week revolves around email.  Email is my main source of communication with webmasters as well as the most frequent medium I use in order to land a link or online advertising deal, therefore rendering this week useless.

And our incredibly helpful, outgoing,brilliant IT department has been working around the clock to try and fix this issue….

Can you smell the sarcasm?

Because they definitely were not working around the clock, nor did they even give two shats about how it affected our department.  Come to think of it, they have not been helpful at all ( I usually fix my issues before one even gets to my desk) and the complete opposite of outgoing.  Sometimes I really do wonder what people think exactly it is that we (SEOs) do on a daily basis, specifically my co-workers.  I’m convinced they really have no idea what we do, and probably think we just mess around on the internet all day.  Little do they know that SEO accounts for almost 75% of our annual sales.

Anyway, there isn’t too much to discuss in regards to the SEO world today, been somewhat slow.  But I do have some links and thoughts for you to check out.

Yesterday Google also merged its Hot Trends into Google Search results.  So now if you Google something that happens to be a hot trend for that day, you will see it in your SERPs.  It appears at the bottom of the SERP though, actually took me a sec to find it.  Here it is:

Google launched its beta testing for Google Wave today to a few select developers.  I had a chance to check out Wave a ways back when they first rolled it out like a month or two ago and found it pretty useless.  Seems to be a mash-up of all types of communication centralized into one on Google’s domain.  Go figure.  Anyway, I am much more comfortable with the social networks I am already on and probably won’t move over to Wave (unless it becomes a need, kind of like Twitter).

Decent Reads:

• Essential Guide to an Effective SEO Backlink Strategy
• 69 Free (or low cost) Tools to Enhance your Website
• Perform OCR with Google Docs – Turn Images into Editable documents